Apple X People en Español
50 Más Bellos
Apple ask: concept + design People En Español's release of the "50 Más Bellos" issue, a multi-suite press junket which also premiered the iPhone X portrait mode feature. To do so, I collaborated with the press + marketing teams of both brands as well as relevant celebrities to ensure an unforgettable experience for all involved.
Role
Creative Director
Agency
The Participation Agency
iPHONE X
PORTRAIT STUDIO
I loved designing the iPhone X “Portrait Studio” in which attendees had their photo taken by renowned Latin photographer Andres Oyuela + shared on People en Español’s social platforms.
It was awesome learning about this new feature and collaborating with the product management team & Andres to create a dynamic backdrop for such a sexy set of celebrities.
50 MÁS BELLOS
iPAD GALLERY
I aligned with the product management team to create this (seemingly simple) photo moment featuring the 50 Más Bellos on 50 iPad Pros.
I worked with the PMs to integrate interactive capabilities + synchronization for a 'wow' effect that Clients and attendees alike loved.
CUCO
The press junket was followed by a launch party featuring Mexican American artist Cuco.
INTL. PRESS JUNKET
Coordinated with thirteen renowned publications ranging from Oprah Magazine to Variety to facilitate a press junket carrying content from the event across worldwide platforms.
