My Unstoppable Mom

Children's Motrin ask: Art direct a national campaign commercial for the 'My Unstoppable Mom' campaign. Design + fabricate a life-size story book with rear-projection capabilities to be featured in commercial starring Kelly Ripa.

Role

Art Director

Agency

RCD

OVERVIEW

Children’s Motrin brought six mom bloggers and their kids to New York City for a Production Day with Kelly Ripa. The kids created a surprise project for their moms: one by one, they revealed book covers they created to share their thoughts on “My Unstoppable Mom” – why their mom was so special to them.

STORYBOOK DESIGN

We designed + fabricated a life-size storybook utilized rear-projection to transform the kids' surprise storybook designs celebrating their 'Unstoppable Moms' into impactful cover art.

Children's Motrin