Apple Music

SXSW 2017

Apple Music ask:  design a lounge space + concert venue for top-tier music talent. Transform an indoor/outdoor workspace venue into a cool events venue for all-day programming to take place over the course of both SXSW weekends. Collaborate with Beats by Dre + The H Wood Group's Peppermint to build out a brand-on space.

Role

 Art Director

Agency

The Participation Agency

chainsmokers-live-performance-feb-2017-b

Tinder #SwipeSessions mural  X  Josh Row

OVERVIEW

Or main stage show was held at the legendary music venue Mohawk featuring performances by Miguel + Jhene Aiko.

sxsw-stage-tinder-2018.png

Utilizing the developed identity, the main stage design featured rustic wood with dynamic, brand-on striations to create cohesion throughout the entire activation.

MEME

GALLERY

We transformed a local coffee spot into an ironic  Meme Gallery with Instagrammable + brand-on experiences.

PUPPY PARTY

We hosted a Puppy Party at Cenote that got guests swiping right on cute canines which were adopted afterwards. Puppy love + forever homes – it's a 'match!'

STREET TEAMS +

MOBILE BILLBOARD

Street Teams driving our Mobile Billboard,  a branded 1964 Ford Falcon, drove in high traffic areas giving out thousands of promo pieces and was visible to 60K people in ATX.