Apple Music
SXSW 2017
Apple Music ask: design a lounge space + concert venue for top-tier music talent. Transform an indoor/outdoor workspace venue into a cool events venue for all-day programming to take place over the course of both SXSW weekends. Collaborate with Beats by Dre + The H Wood Group's Peppermint to build out a brand-on space.
Role
Art Director
Agency
The Participation Agency
Tinder #SwipeSessions mural X Josh Row
OVERVIEW
Or main stage show was held at the legendary music venue Mohawk featuring performances by Miguel + Jhene Aiko.
Utilizing the developed identity, the main stage design featured rustic wood with dynamic, brand-on striations to create cohesion throughout the entire activation.
MEME
GALLERY
We transformed a local coffee spot into an ironic Meme Gallery with Instagrammable + brand-on experiences.
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PUPPY PARTY
We hosted a Puppy Party at Cenote that got guests swiping right on cute canines which were adopted afterwards. Puppy love + forever homes – it's a 'match!'
STREET TEAMS +
MOBILE BILLBOARD
Street Teams driving our Mobile Billboard, a branded 1964 Ford Falcon, drove in high traffic areas giving out thousands of promo pieces and was visible to 60K people in ATX.
