Facebook

NYC Office Installation

Facebook ask: concept + design an impactful photo moment indicative of its NYC office location to greet guests and employees alike.  Facebook prides itself on creating an open + fun workplace; we helped accomplish  just that with this interactive homage to the greatest city in the world.

Role

 Creative + Art Director

Agency

MAS

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OVERVIEW

We combined the attributes that make NYC + FB so uniquely wonderful to create a NYC-centric and interactive installation that’s Instagrammable, larger than life and gets guests to start spreading the news - after all, if you can make great selfies here you’ll make ‘em anywhere...

CONCEPT

We opted for the iconic NYC yellow taxi to create more interactive opportunities while allowing for ADA compliance. We chose the Brooklyn Bridge backdrop to play into the height of our space (and I love bridges...)

IN SITU

The car was outfitted with authentically NYC features while props inside let guests get into the spirit of the city that never sleeps. Facebook gave a big 'like' to this collaboration.