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Coachella After Party

Google ask: Create an unforgettable design experience for a celebrity-filled after party.  Work cross-collaboratively with Coachella producer Goldenvoice + The H Wood Group's Poppy to bring to life “Poppy x Google Midnight Bloom,” an exclusive event featuring an A-list turnout including Cuba Gooding Jr., Leonardo DiCaprio, Gigi Hadid, Wiz Khalifa, and  a headlining performance by Gunna.


 Art Director




To celebrate Coachella's twentieth anniversary, Goldenvoice debuted its first ever off-site programming  at the Zenyara Estate.  We partnered with them + The H Wood Club's Poppy for the first weekend's Friday night event “Poppy x Google Midnight Bloom.”


The process involved aligning the three distinct brands to one cohesive aesthetic.


Inspired by Coachella headliner Childish Gambino’s visionary work + Poppy’s fantasy world vibe we created a surreal oasis to unite the three  brands.


The surrealist vibe began at Zenyara's entry hall which featured tropical metallic blooms with neon accents. 

Outside, a psychedelic Shangri-La surrounded the manmade lake in the desert


I loved the idea of utilizing concentric triangles as a nod to uniting the three brands in a chic + future-forward aesthetic.


Poppy x Google Midnight Bloom was a huge success. Headliner Gunna gave an incredible set  with surprise guest Nav that turned up the immense crowd. Press like Paper Magazine, Rolling Stone, Hollywood Reporter, & W Magazine further amplified the collaborative achievement.