Google

Coachella After Party

Google ask: Create an unforgettable design experience for a celebrity-filled after party.  Work cross-collaboratively with Coachella producer Goldenvoice + The H Wood Group's Poppy to bring to life “Poppy x Google Midnight Bloom,” an exclusive event featuring an A-list turnout including Cuba Gooding Jr., Leonardo DiCaprio, Gigi Hadid, Wiz Khalifa, and  a headlining performance by Gunna.

Role

 Art Director

Agency

MAS

OVERVIEW

To celebrate Coachella's twentieth anniversary, Goldenvoice debuted its first ever off-site programming  at the Zenyara Estate.  We partnered with them + The H Wood Club's Poppy for the first weekend's Friday night event “Poppy x Google Midnight Bloom.”

APPROACH

The process involved aligning the three distinct brands to one cohesive aesthetic.

 

Inspired by Coachella headliner Childish Gambino’s visionary work + Poppy’s fantasy world vibe we created a surreal oasis to unite the three  brands.

EXPERIENCE

The surrealist vibe began at Zenyara's entry hall which featured tropical metallic blooms with neon accents. 

Outside, a psychedelic Shangri-La surrounded the manmade lake in the desert

THE STAGE

I loved the idea of utilizing concentric triangles as a nod to uniting the three brands in a chic + future-forward aesthetic.

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PARTY + PRESS

Poppy x Google Midnight Bloom was a huge success. Headliner Gunna gave an incredible set  with surprise guest Nav that turned up the immense crowd. Press like Paper Magazine, Rolling Stone, Hollywood Reporter, & W Magazine further amplified the collaborative achievement.