Coachella After Party
Google ask: Create an unforgettable design experience for a celebrity-filled after party. Work cross-collaboratively with Coachella producer Goldenvoice + The H Wood Group's Poppy to bring to life “Poppy x Google Midnight Bloom,” an exclusive event featuring an A-list turnout including Cuba Gooding Jr., Leonardo DiCaprio, Gigi Hadid, Wiz Khalifa, and a headlining performance by Gunna.
Role
Art Director
Agency
MAS
OVERVIEW
To celebrate Coachella's twentieth anniversary, Goldenvoice debuted its first ever off-site programming at the Zenyara Estate. We partnered with them + The H Wood Club's Poppy for the first weekend's Friday night event “Poppy x Google Midnight Bloom.”
APPROACH
The process involved aligning the three distinct brands to one cohesive aesthetic.
Inspired by Coachella headliner Childish Gambino’s visionary work + Poppy’s fantasy world vibe we created a surreal oasis to unite the three brands.
EXPERIENCE
The surrealist vibe began at Zenyara's entry hall which featured tropical metallic blooms with neon accents.
Outside, a psychedelic Shangri-La surrounded the manmade lake in the desert
THE STAGE
I loved the idea of utilizing concentric triangles as a nod to uniting the three brands in a chic + future-forward aesthetic.
PARTY + PRESS
Poppy x Google Midnight Bloom was a huge success. Headliner Gunna gave an incredible set with surprise guest Nav that turned up the immense crowd. Press like Paper Magazine, Rolling Stone, Hollywood Reporter, & W Magazine further amplified the collaborative achievement.
