SoftBank Vision Fund

Sōzō

SoftBank Vision Fund ask: concept + design the evening and entertainment aspects of their first large-scale multi-day CEO event with  immersive portfolio integrations for 300+ C-suite executives, U.S. Administration officials & notable celebrities.  

Role

 Creative + Art Director

Agency

MAS

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Sometimes good is not enough. The only solution is to transcend the ranks.  We harnessed this concept & strategically infused every experiential aspect of Sōzō with it.

OVERVIEW

The Langham Hotel In Pasadena was the backdrop for immersive experiences that brought to life the engaging work of a select group of companies in the fund. 

PORTFOLIO PARTNER INTEGRATION

I wanted to include Plenty, a vertical farming portfolio partner, to reinforce our concept of SoftBank transforming tomorrow while allowing for multiple experiential moments throughout the event.

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FLOOR PLAN

We created a 360°  experience emblematic of the interconnectedness of the SoftBank Vision Fund portfolio companies. A stage anchored the north lawn while a trussed dining area featuring hundreds of chandeliers anchored the south lawn. A sprawling soft seating lounge centered the entire space and made for a comfortable viewing lounge for entertainment like John Legend.

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ADDITIONAL

HIGHLIGHTS