Tinder ask: concept + design a comprehensive and metrics driven promotional strategy to raise brand awareness at SXSW. To achieve this objective, I devised Tinder's #SwipeSessions, an experiential campaign comprised of eight activation points.
The Participation Agency
Tinder #SwipeSessions mural X Josh Row
Our main stage show was held at the legendary music venue Mohawk featuring performances by Miguel + Jhene Aiko.
Utilizing the developed identity, the main stage design featured rustic wood with dynamic, brand-on striations to create cohesion throughout the entire activation.
We transformed a local coffee spot into an ironic Meme Gallery with Instagrammable + brand-on experiences.
We hosted a Puppy Party at Cenote that got guests swiping right on cute canines which were adopted afterwards. Puppy love + forever homes – it's a 'match!'
STREET TEAMS +
Street Teams driving our Mobile Billboard, a branded 1964 Ford Falcon, drove in high traffic areas giving out thousands of promo pieces and were visible to 60K people in ATX.