Tinder

SXSW 2018

Tinder ask: concept + design a comprehensive and metrics driven promotional strategy to raise brand awareness at SXSW.  To achieve this objective, I devised  Tinder's #SwipeSessions, an experiential  campaign comprised of eight activation points.

Role

 Creative Director

Agency

The Participation Agency

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TINDER_Day01_SXSW_9A7A3563_March 11, 201

Tinder #SwipeSessions mural  X  Josh Row

MAIN STAGE

MOHAWK

Our main stage show was held at the legendary music venue Mohawk featuring performances by Miguel + Jhene Aiko.

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Utilizing the developed identity, the main stage design featured rustic wood with dynamic, brand-on striations to create cohesion throughout the entire activation.

MEME

GALLERY

We transformed a local coffee spot into an ironic  Meme Gallery with Instagrammable + brand-on experiences.

PUPPY PARTY

We hosted a Puppy Party at Cenote that got guests swiping right on cute canines which were adopted afterwards. Puppy love + forever homes – it's a 'match!'

STREET TEAMS +

MOBILE BILLBOARD

Street Teams driving our Mobile Billboard,  a branded 1964 Ford Falcon, drove in high traffic areas giving out thousands of promo pieces and were visible to 60K people in ATX.