YouTube Music

Coachella

YouTube ask: create a VIP lounge in the Coachella artist compound to serve as a cool + comfortable oasis for celebrities and VIP’s. Overall, 20,000+ guests visited, chilled out, and watched live feed performances. Thirty publications wrote about the Artist Lounge, further amplifying YouTube Music’s brand voice as a relevant culture-maker.

Role

 Art Director

Agency

MAS

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We wanted to create bold and stimulative design with music + culture to create an edgy escape that invited VIP's to Enter the World of Music.

LOOK + FEEL

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HAMMOCK

LOUNGE

An interactive photo backdrop featured a vibrant mural + custom fabricated hammock was a fan favorite.

VIEWING LOUNGES

Double-sided trapezoidal viewing 'pyramids' anchored four of the viewing lounges as a shout out to music vis a vis culture + art.

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DAYPARTING

EFFECT

Creating a space that evolved visually throughout the day gave guests + celebrities a reason to return.

PRESS

Many top artists visited and were photographed in the space. Thirty publications wrote about the Artist Lounge, further amplifying YouTube Music’s brand voice as a relevant culture-maker.