Short Lead

Unilever ask: concept + design an Editors event in NYC showcasing the myriad of Unilever products to relevant writers across the U.S. Transform the Williamsburg Hotel + select offsite locales into experiential activation spaces allowing for 360° brand immersion.

Role

Creative + Art Director

Agency

MAS

THE STAGE

I wanted to create an ethereal + monochromatic stage design laden with manicured yet wild-feeling floral that would allow the broad array of products to be featured seamlessly throughout.

LOOK + FEEL

IN SITU

1/5

EXPERIENTIAL

From creating a brand-on salon, to transforming breakout rooms, and elevating offsite dinners, we weaved the soft + chic aesthetic throughout.