YouTube
Latin America Creator Summit
YouTube ask: Concept + design a multi-day Creator Summit to play host to YouTube Creators, execs, & celebrities. To do so, we transformed the LINE LA into an immersive experience, as well as devised compelling programming night & day to engage relevant Creators.
Role
Creative + Art Director
Agency
MAS
From the barrios of Mexico City to the favelas of Sao Paulo, we celebrated the creative genius of Latin artists through bold dynamism.
OVERVIEW
Creator Summits are a multi-day experience where hundreds of creators gather to meet key YouTube stakeholders, network, and create. Every aspect is highly curated from personalized gifts to exciting off-sites, celebrity engagements, and nightly themes parties. Creatively leading this experience was a career highlight.
LOOK + FEEL
We melded a myriad of Latin cultures into a dynamic mural comprised of art, music & fashion.
THE STAGE
Inspired by Barragán, I wanted to play in the world of clean line modernism augmented by lush plant life & the electric exhilaration I've always associated with Latin culture – an obsession of mine.
EXPERIENTIAL
Nightly parties allowed creators to network & create content against dynamically designed, Instagrammable backdrops.
