Latin America Creator Summit
YouTube ask: Concept + design a multi-day Creator Summit to play host to YouTube Creators, execs, & celebrities. To do so, we transformed the LINE LA into an immersive experience, as well as devised compelling programming night & day to engage relevant Creators.
Creative + Art Director
From the barrios of Mexico City to the favelas of Sao Paulo, we celebrated the creative genius of Latin artists through bold dynamism.
Creator Summits are a multi-day experience where hundreds of creators gather to meet key YouTube stakeholders, network, and create. Every aspect is highly curated from personalized gifts to exciting off-sites, celebrity engagements, and nightly themes parties. Creatively leading this experience was a career highlight.
LOOK + FEEL
We melded a myriad of Latin cultures into a dynamic mural comprised of art, music & fashion.
Inspired by Barragán, I wanted to play in the world of clean line modernism augmented by lush plant life & the electric exhilaration I've always associated with Latin culture – an obsession of mine.
Nightly parties allowed creators to network & create content against dynamically designed, Instagrammable backdrops.