YouTube

Latin America Creator Summit

YouTube ask: Concept + design a multi-day Creator Summit to play host to YouTube Creators, execs, & celebrities. To do so, we transformed the LINE LA into an immersive experience, as well as devised compelling programming night & day to engage relevant Creators.

Role

 Creative + Art Director

Agency

MAS

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From the barrios of Mexico City to the favelas of Sao Paulo, we celebrated the creative genius of Latin artists through bold dynamism.

OVERVIEW

Creator Summits are a multi-day experience where hundreds of creators gather to meet key YouTube stakeholders, network, and create. Every aspect is highly curated from personalized gifts to exciting off-sites, celebrity engagements, and nightly themes parties. Creatively leading this experience was a career highlight.

LOOK + FEEL

We melded a myriad of Latin cultures into a dynamic mural comprised of art, music & fashion.

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THE STAGE

Inspired by Barragán, I wanted to play in the world of clean line modernism augmented by lush plant life & the electric exhilaration I've always associated with Latin culture – an obsession of mine. 

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EXPERIENTIAL

Nightly parties allowed creators to network & create content against dynamically designed, Instagrammable backdrops.